01
Diagnose
We start by understanding your commercial reality—revenue models, market position, operational constraints, and strategic ambitions. No assumptions. No generic frameworks.
About
Strategy without the bloat. Execution without the theatre.
Leadership
Omar Rageh
Founder & Principal Advisor
With 15+ years leading commercial strategy and enterprise transformation across ANZ's travel ecosystem, I've seen what works—and what doesn't.
Before founding Travel Lab, I held senior strategy roles at Tier 1 airlines and led transformation programs worth over $200M. I've built pricing frameworks, redesigned partnership models, and delivered change programs that actually stuck.
Travel Lab exists because the industry needs advisors who understand the commercial reality, not just the theory. We don't do decks for decks' sake. We deliver outcomes.
Philosophy
We operate differently
Most consultancies over-engineer. They build frameworks that look impressive in slide decks but fall apart in execution. They staff projects with junior teams learning on your dollar.
Travel Lab is the opposite. We're lean, senior, and focused. Every engagement is scoped tightly, delivered fast, and built to drive measurable commercial impact.
"We don't do transformation theatre. We deliver transformation outcomes."
Why we exist
The ANZ travel ecosystem is unique
Global playbooks don't work here. The market is too concentrated, the regulatory environment too specific, and the competitive dynamics too nuanced.
Airlines, insurers, and travel brands need advisors who understand the local ecosystem—who've operated in it, built strategy in it, and delivered transformation in it.
That's where Travel Lab comes in. We bring the commercial sharpness of tier-one strategy consulting with the execution rigour of in-house operators—without the overhead, politics, or bloat.
Our approach
How we work
02
Design
We build tailored solutions grounded in ANZ travel dynamics—whether it's a pricing architecture, partnership model, or transformation roadmap. Everything is designed for execution, not presentation.
03
Align
We work directly with leadership and operational teams to ensure strategic alignment, capability readiness, and stakeholder buy-in. No surprises. No last-minute course corrections.
04
Execute
We deliver outcomes, not documents. Whether it's launching a new partnership, implementing a pricing model, or leading a transformation program, we stay embedded until it's done.
Ready to move faster?
Explore our services or book a strategy session to discuss your next transformation.